Python Pocket Reference or Google Advertising Tools

Python Pocket Reference: Covers Python 2.4

Author: Mark Lutz

"Python is optimized for quality, productivity, portability, and integration. Hundreds of thousands of Python developers around the world rely on Python for general-purpose tasks, Internet scripting, systems programming, user interfaces, and product customization. Python is available on all major computing platforms, including commercial versions of Unix, Linux, Windows, and Max OS." Designed to be a quick and easy-to-use resource for developers, Python Pocket Reference, Second Edition, is a companion volume to the two O'Reilly Animal Guides, Programming Python, Second Edition, and Learning Python. This new second edition has been completely revised and updated for Python 2.2 and includes new material on Python's GUI, Internet, and database programming tools. It is a concise reference with easy access to the most commonly used libraries and tools, Python statements and types, built-in functions, library modules, and other prominent Python language features.

Table of Contents:

	Command-line options	2
	Environment variables	5
	Built-in types and operators	6
	Specific built-in types	11
	Statements and syntax	35
	Specific statements	38
	Namespace and scope rules	53
	Object-oriented programming	56
	Operator overloading methods	59
	Built-in functions	67
	Built-in exceptions	79
	Built-in attributes	83
	Built-in modules	84
	The sys module	85
	The string module	91
	The os system module	93
	The re pattern-matching module	110
	Object persistence modules	116
	Tkinter GUI module and tools	119
	Internet modules and tools	124
	Other built-in modules	127
	Python portable SQL database API	130
	Python idioms and hints	134

New interesting textbook: QuickBooks 2007 QuickSteps or Digital Video For Dummies

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Author: Harold Davis

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense

Making sense of AdSense metrics

Driving traffic to your site

Optimizing sites for search engine placement

Working with AdWords campaigns, auctions, and reports

Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.