Computer Science Book

Friday, January 2, 2009

Advanced Web Metrics with Google Analytics or SharePoint 2007

Advanced Web Metrics with Google Analytics

Author: Brian Clifton

Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI

• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more

• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data

• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts

• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

Go to: The Words We Live By or Media Control

SharePoint 2007: The Definitive Guide

Author: James Pyles

For any organization that wants to use Windows SharePoint Services to share and collaborate on Microsoft Office documents, this book shows administrators of all levels how to get up and running with this powerful and popular set of collaboration tools. Microsoft Windows SharePoint Services technology in Office 2007 is an integrated set of services designed to connect people, information, processes, and systems both within and beyond the organizational firewall. SharePoint 2007: The Definitive Guide provides a detailed discussion of all Sharepoint features, applications and extensions. You learn how to build Sharepoint sites and site collections, along with ways to administrate, secure, and extend Sharepoint. This book teaches you how to: Get up to speed on SharePoint, including ways to create lists, libraries, discussions and surveys Integrate email, use web parts, track changes with RSS, and use database reporting services Customize your personal site, create sites and areas, and organize site collections Integrate with Office applications, including Excel, Word, Outlook, Picture Manager, and InfoPath Install, deploy, maintain and secure SharePoint Brand a portal, using your corporate style sheet, designing templates, and building site definitions Extend SitePoint, such as creating client side and server side web parts, using the SharePoint class library and SharePoint web services Each chapter starts with a "guide" that lets you know what it covers before you dive in. The book also features a detailed reference section that includes information on compatibility, command line utilities, services, and CSS styles. Why wait? Get a hold of SharePoint 2007: The Definitive Guidetoday!

Thursday, January 1, 2009

Microsoft Office 2007 or New Perspectives on Microsoft Office Access 2007 Introductory

Microsoft Office 2007: Brief Concepts and Techniques

Author: Gary B Shelly

Microsoft Office 2007: Brief Concepts and Techniques provides a project-based, step-by-step approach to teaching the Office 2007 applications.

New Perspectives on Microsoft Office Access 2007, Introductory

Author: Joseph J Adamski

Following the critical thinking, problem-solving approach of the New Perspectives Series learners will gain a comprehensive understanding of Microsoft Access 2007, including the new features of the software. The case-based tutorials challenge learners to apply what they are learning to real-life tasks, preparing them to easily transfer skills to new situations. With the New Perspectives Series approach, learners understand why they're learning what they're learning, and are better situated to retain skills.

Getting Started with Microsoft Office 2007
Tutorial 1: Creating a Database
Tutorial 2: Building a Database and Defining Table Relationships
Tutorial 3: Maintaining and Querying a Database
Tutorial 4: Creating Forms and Reports
Tutorial 5: Creating Advanced Queries and Enhancing Table Design
Tutorial 6: Using Form Tools and Creating Custom Forms
Tutorial 7: Creating Custom Reports
Tutorial 8: Sharing, Integrating, and Analyzing Data
Appendix: Relational Databases and Database Design

Creative Photoshop or Ajax

Creative Photoshop: Digital Illustration and Art Techniques, Covering Photoshop CS3

Author: Derek Lea

"Derek's edge is that he won't stand still. He has a knack for finding new corners of the program to exploit and innovative ways of doing so. He's pushed the boundaries not only for his own art but also for thousands of up and coming artists who also want to create onscreen the visions they have in their minds. If you've bought this book, you're about to discover what I mean."
-Garrick Webster, Editor, Computer Arts

Welcome to the world of art and imagination! Derek Lea, one of the world's top 100 digital artists, shows you how to use Photoshop in unorthodox ways to transform the ordinary into the extraordinary. His work is a unique combination of original photography, traditional illustration, and digital art.

If you are a digital artist, illustrator, cartoonist, graphic artist or designer who is familiar with Photoshop, but want to push the program to the limit, this book is for you! Learn how to get professional results from the paint features in Photoshop. Create sharp illustrations by combining vectors and pixels. Explore less-than-obvious composition methods, and discover the hidden potential in unlikely artistic resources and materials. Play around with texture using spray paint effects and scanned elements, or age faces and objects. Use stencil tags and comic book coloring techniques. Learn how to bring 3D art to life! Maximize your creativity AND efficiency with invaluable information on working between Photoshop and Illustrator.

This book/CD package provides clear, step-by-step tutorials that make it easy to emulate Lea's techniques in your own work. With all the images from the book to play with, you'll be creating stunning artwork in no time! Besure to visit the book's website at creativephotoshopthebook.com/ for more information, and join the reader forum to share your ideas with digital artists from around the world.

* Learn from an award winning digital illustrator how to think outside the box and create stunning art with Photoshop
* Be inspired by a wide range of artistic styles and real world techniques that you can adapt to your own work, including graffiti spray art, comic coloring, and antique effects
* Practice new skills with FREE tutorial files on the CD

Ajax: The Definitive Guide

Author: Anthony T Holdener

Is Ajax a new technology, or the same old stuff web developers have been using for years' Both, actually. This book demonstrates not only how tried-and-true web standards make Ajax possible, but how these older technologies allow you to give sites a decidedly modern Web 2.0 feel. Ajax: The Definitive Guide explains how to use standards like JavaScript, XML, CSS, and XHTML, along with the XMLHttpRequest object, to build browser-based web applications that function like desktop programs. You get a complete background on what goes into today's web sites and applications, and learn to leverage these tools along with Ajax for advanced browser searching, web services, mashups, and more. You discover how to turn a web browser and web site into a true application, and why developing with Ajax is faster, easier and cheaper. The book also explains: How to connect server-side backend components to user interfaces in the browser Loading and manipulating XML documents, and how to replace XML with JSON Manipulating the Document Object Model (DOM) Designing Ajax interfaces for usability, functionality, visualization, and accessibility Site navigation layout, including issues with Ajax and the browser's back button Adding life to tables & lists, navigation boxes and windows Animation creation, interactive forms, and data validation Search, web services and mash-ups Applying Ajax to business communications, and creating Internet games without plug-ins The advantages of modular coding, ways to optimize Ajax applications, and more This book also provides references to XML and XSLT, popular JavaScript Frameworks, Libraries, and Toolkits, and various Web Service APIs. By offering web developers amuchbroader set of tools and options, Ajax gives developers a new way to create content on the Web, while throwing off the constraints of the past. Ajax: The Definitive Guide describes the contents of this unique toolbox in exhaustive detail, and explains how to get the most out of it.