Advanced Web Metrics with Google Analytics or SharePoint 2007

Advanced Web Metrics with Google Analytics

Author: Brian Clifton

Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI

• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more

• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data

• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts

• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

Go to: The Words We Live By or Media Control

SharePoint 2007: The Definitive Guide

Author: James Pyles

For any organization that wants to use Windows SharePoint Services to share and collaborate on Microsoft Office documents, this book shows administrators of all levels how to get up and running with this powerful and popular set of collaboration tools. Microsoft Windows SharePoint Services technology in Office 2007 is an integrated set of services designed to connect people, information, processes, and systems both within and beyond the organizational firewall. SharePoint 2007: The Definitive Guide provides a detailed discussion of all Sharepoint features, applications and extensions. You learn how to build Sharepoint sites and site collections, along with ways to administrate, secure, and extend Sharepoint. This book teaches you how to: Get up to speed on SharePoint, including ways to create lists, libraries, discussions and surveys Integrate email, use web parts, track changes with RSS, and use database reporting services Customize your personal site, create sites and areas, and organize site collections Integrate with Office applications, including Excel, Word, Outlook, Picture Manager, and InfoPath Install, deploy, maintain and secure SharePoint Brand a portal, using your corporate style sheet, designing templates, and building site definitions Extend SitePoint, such as creating client side and server side web parts, using the SharePoint class library and SharePoint web services Each chapter starts with a "guide" that lets you know what it covers before you dive in. The book also features a detailed reference section that includes information on compatibility, command line utilities, services, and CSS styles. Why wait? Get a hold of SharePoint 2007: The Definitive Guidetoday!